About Wolf Workwear - Revolutionising Professional Gear

Person in high-visibility workwear with a dog sitting on a digger

Introducing

Wolf Workwear

Twenty years in the trenches, underground mines, construction sites, taught Jesse one brutal truth: workwear shits itself right when you need it most. He got sick of it and built his own.

In 2023 Wolf Workwear came out of dirt, sweat and real bloody experience. Jesse knew exactly what blokes on the tools actually need because he’s been one for two decades.

This isn’t another brand. It’s a middle finger to the industry standard. Every stitch is built for people who can’t afford to fail. We’re not here to meet specs -we’re here to smash them and set new ones.

Wolf doesn’t just cover you up. It changes how you move on the job. Gives you the nuts to push harder, reach further, take on the bastard jobs. Because when your gear’s as tough as you are, nothing holds you back.

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Built for the jobsite for real crews.

Our mission? To give hard-working blokes and crews the best workwear out there. Gear that’s built strong, feels good, and does the job better. We don’t follow the rules. We raise the standard.

We believe gear should fit real people, not just mannequins.

At Wolf, we back function and fit. That means gear that works hard, wears well, and suits all shapes and sizes. We build for bodies that lift, climb, sweat, and lead—because the best crews don’t all look the same.

Person in orange safety vest working on a green tractor in a garage.

We back quality, always.

Our gear’s built right — tough, durable, and made to last. We stand by the crews who make our kit and make sure they’re looked after. Fair work, fair pay. And when we can give back to the communities that back us? We do.